B2B Marketing Specialist

B2B Marketing Specialist PowerKonnekt is an innovative Energy Management System (EMS) platform developed for Battery Energy Storage Systems (BESS). Through our advanced software technologies, we enable more efficient management of energy infrastructure, enhance operational performance, and maximize returns on energy investments. As we continue to expand our presence in global markets, we are looking for a results-driven B2B Marketing Specialist to join our growing team and take end-to-end ownership of our marketing activities. Key Responsibilities Develop, execute, and monitor digital marketing campaigns in line with B2B marketing strategies and objectives. Plan and manage Account-Based Marketing (ABM) initiatives, including target account identification, segmentation, personalized campaigns, and account-level engagement. Execute lead generation and demand generation campaigns across LinkedIn, email marketing, and other digital channels. Collaborate closely with the Sales team to plan marketing activities targeting key accounts and support the development of sales opportunities. Develop and manage the content calendar for LinkedIn and other corporate communication channels. Create content for the company website, blog, email campaigns, presentations, and sales collateral, coordinating with relevant teams as needed. Coordinate marketing activities for webinars, trade fairs, and industry events. Utilize CRM and marketing automation tools to track campaigns, leads, and customer interactions. Analyze campaign performance, prepare regular reports, and develop recommendations for continuous improvement and optimization. Requirements At least 3 years of experience in B2B marketing. Proven ability to not only plan digital marketing campaigns but also execute, manage, and optimize them. Solid understanding of the Account-Based Marketing (ABM) methodology, with the ability to develop and execute account-based marketing campaigns. Hands-on experience with LinkedIn Campaign Manager, email marketing platforms, and CRM tools. Practical experience in content creation, social media management, and digital marketing campaign execution. Knowledge of fundamental SEO principles, web analytics, and campaign performance metrics. Basic proficiency in Canva or similar design tools to create marketing materials. Excellent command of English, with the ability to create high-quality marketing content in English. Strong analytical thinking, attention to detail, organizational skills, and a proactive, self-driven approach. Excellent communication and collaboration skills, with the ability to work effectively with Sales and technical teams. Preferred Qualifications Experience in the energy, energy storage, technology, or B2B software industries. Experience using HubSpot or similar CRM and marketing automation platforms. Experience developing and executing marketing campaigns for international markets. Hands-on experience with ABM, lead nurturing, and the integration of marketing and sales processes.