Senior Business Analyst - Digital Hybrid

We are Pegasus Airlines! We are Pegasus. We represent the new generation in Turkish aviation. With our motto: Everyone has the right to fly, we inspire our guests to travel with low fares thanks to our business model. As your digital airline, our guest-centric approach offers digital technologies and unique innovations that enhance the travel experience. Today, we operate connecting flights to more than 56 countries across Türkiye, Europe, North Africa, the Middle East, Russia, and Central Asia. We have one of the youngest fleets in the world, with 129 aircraft and an average fleet age of 5.3 years as of 2026. Are you ready to embark on your Pegasus career path as our Senior Business Analyst • Digital , flight number PC-2026? Requirements Bachelor's or Master's Degree in Management Information Systems, Computer Engineering, Software Engineering, Electronics Engineering, Industrial Engineering, Mathematics or related fields 4-5 years of experience as a Business Analyst, Product Analyst or Technical Product Owner in web and/or mobile application projects Ability to translate customer and business needs into clear business and product requirements, user stories, acceptance criteria, process flows and test scenarios, with a good understanding of usability, accessibility and customer experience principles Understanding of web and native mobile (iOS/Android) application development and release processes, including App Store and Google Play publishing cycles Knowledge of APIs and integration layers, including REST and SOAP; ability to read JSON/XML and write basic SQL Experience with UAT, regression and release acceptance testing Hands-on experience using AI-assisted tools for requirements analysis, documentation and test scenario generation, and the ability to critically validate AI outputs Knowledge of Agile/Scrum principles Comfortable collaborating with Product, UX, QA, Web, Mobile and Backend teams, as well as distributed and external development partners A proactive, curious and outcome-oriented mindset, with a strong sense of ownership and eagerness to learn Good command of English Experience with high-volume e-commerce, airline, travel or other transaction-heavy digital platforms Familiarity with Generative AI, Agentic AI, AI agents or MCP, and the ability to spot opportunities to use AI in customer journeys and internal processes Experience with analytics and monitoring tools (e.g. GA4, Firebase, Dynatrace, Quantum Metric) and A/B testing Experience with tools such as Jira, Confluence, Github and Postman Familiarity with ITIL practices In this role, you will Own the analysis and drive the delivery of new features, enhancements, and maintenance requests across flypgs.com and Pegasus iOS and Android apps, from idea to post-launch support Work on core customer journeys including search, booking, payment, ancillaries (baggage, seats, special services), manage booking, check-in and boarding Analyze business needs, define detailed requirements, and prepare analysis documents, user stories, acceptance criteria and test scenarios with usability, accessibility and customer experience in mind Work with web, mobile and backend engineers on solution design, API contracts and impact analysis across channels Contribute to upcoming roadmap initiatives in mobile and web experience Coordinate with development teams through sprint planning, development, testing, UAT, and go-live, including App Store and Google Play releases and post-release checks, ensuring quality from requirements to release. Monitor live performance, errors, crash rates, page speed and app store feedback, and turn insights into prioritized improvements Manage production defects and incidents, including root cause analysis and hotfix prioritization Analyze conversion funnels and user behavior, propose A/B tests and drive data-backed improvements to the customer journey Use AI tools in daily analysis and testing work, help scale AI-assisted test design and automation across the team Support AI-enabled customer experiences such as travel assistants, personalization and new AI-driven sales and search channels Build strong partnerships with Commercial, Marketing, Operations, and Customer Support teams, as well as external partners, while growing your product and technical expertise What Pegasus Airlines can offer you • Discounted domestic and international flight tickets that include first-degree family members, For a single candidate can add +1 person, Discounted flight with contracted airlines to destinations where there are no flights • Private health insurance • Food voucher • Remote and flexible working hours on certain days according to a working model, allowance for remote working days • Fun@Fly Social Activity Clubs (Social clubs such as theatre club, sailing, trekking, running, basketball, music, books, zumba, tennis, volleyball and football teams, e-sports team) • Kindergarten opportunity for female employees (Istanbul, Izmir, Antalya) • Performance-based bonus system • Shuttle Discover Pegasus Airlines! Our Framework for a Sustainable Future prioritizes our impact on the environment and society, as well as economic development. We call our route Sustainable Future. By 2050, we aim to eliminate carbon emissions from our operations, and we are working towards this goal. We are proud of a rich governance culture that is developed through a perspective open to continuous improvement and the feedback of our stakeholders. We regularly and transparently share our targets and performance on these issues with the public. Gender equality is at the foundation of our corporate culture. We are one of the pioneering airlines that have signed IATA's voluntary initiative "25by2025" to increase the representation of women in all areas of the aviation industry, including pilot, technician, and management ranks. We were the first airline in the world to join the UN Women's Empowerment Principles (WEPs) platform. Listen to every different voice in our quest for a more equal tomorrow for future generations and we call our voice #PegasusHarmony 💛