UA & Growth Manager (Mobile Games)

About Playops Studio Playops Studio is an AI-powered mobile game studio focused on creating engaging hybrid-casual experiences. We combine creative game design, rapid prototyping, AI-driven workflows and data-driven experimentation to develop and validate promising game concepts. We are a small, hands-on team looking for a UA & Growth Manager to lead how we test, launch and grow our games. The Role You’ll own paid user acquisition and creative testing, from evaluating the market potential of early concepts to scaling games with sustainable returns. Working closely with game designers, artists and developers, you’ll use campaign performance and player behaviour to guide decisions about creatives, budgets and game development. AI will be part of your everyday workflow, helping you explore creative ideas, research the market and analyse results. We’re looking for someone who enjoys running experiments, understanding what drives performance and turning those findings into action. Key Responsibilities Paid User Acquisition: Plan, launch and optimize campaigns across relevant mobile advertising channels. Manage budgets, bidding, targeting and spend allocation. Creative Strategy & Testing: Develop creative concepts and hooks, write clear briefs, and work with artists to produce and test variations. Use results to guide the next round of creatives. Early Game Validation: Design marketability tests for new concepts and playable prototypes. Define clear test objectives and help the team decide where to invest further development time. Performance & Growth Analysis: Evaluate acquisition costs alongside retention, monetisation, LTV and ROAS. Make informed recommendations about when to scale, iterate or stop a campaign. Measurement & Reporting: Work with developers to establish reliable attribution and event tracking. Maintain clear reporting that connects results to practical next steps. Product Collaboration: Bring campaign and player insights into discussions about game concepts, onboarding and monetisation. Help connect what attracts players with what keeps them engaged. AI-Driven Workflows: Use AI to accelerate research, creative ideation and analysis. Build efficient, repeatable workflows while checking output quality and data accuracy. What We Are Looking For Hands-On Mobile UA Experience: Experience running paid acquisition campaigns for mobile games, with examples of the decisions you made and the results you achieved. Creative Judgement: An understanding of what makes mobile game advertising effective. Ability to develop testable ideas and translate performance insights into useful creative feedback. Analytical Thinking: Confidence working with campaign and player cohort data. Ability to recognise when early results are too limited for a confident decision and identify what to test next. Mobile Measurement Knowledge: Familiarity with attribution platforms, analytics tools and event tracking, including the limitations of mobile campaign measurement. AI-First Mindset: Comfortable using AI in your daily work, experimenting with new approaches and improving how research, creative testing and analysis get done. Ownership & Collaboration: Able to manage budgets responsibly, prioritise experiments and communicate clearly with a small, multidisciplinary team. Bonus Points Experience with hybrid-casual games, early-stage launches, in-app advertising and in-app purchases, or SQL and workflow automation. Practical results, sound judgement and ownership matter more to us than formal qualifications or a specific number of years in the industry. Why Join Playops? Take ownership of a core studio function from an early stage. Work across different game concepts, audiences and creative directions. Help shape the tools and processes we use to discover and grow promising games. Work directly with the people building the games, with room to test your ideas and see their impact.