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Aktif
Ofis
Gzira, Malta
Yayınlandı · 15.09.2026
LinkedIn Jobs Türkiye

# Social Media Specialist

The Wolf Partners

Role: Social Media Specialist Location: Malta, Ta' Xbiex, Malta Employment type: Full-time About Us At Marketing Park Limited, we are a dynamic marketing company focused on creating impactful brand experiences through strategy, creativity, and digital execution. We work in a fast-paced, collaborative environment where ideas move quickly from concept to delivery. Our team brings together creative thinking, marketing expertise, and a strong understanding of digital platforms to develop engaging campaigns and visual communication that help our brands stand out and connect with their audiences. About the Role As a Social Media Manager you will be responsible for the day-to-day social media strategy and execution of assigned iGaming brands. You will take ownership of the brands' social presence, turning strategy, campaigns, cultural moments, and audience insights into relevant and creative content while continuously learning from performance. Key Responsibilities Own the day-to-day social media activities of assigned brands and manage related processes from planning through to publication and reporting. Develop and maintain brand-specific social media plans aligned with each brand's positioning, tone of voice, communication strategy, and objectives. Create, write, plan, publish, and coordinate social media content across relevant platforms. Develop creative content ideas rather than relying on repetitive or generic formats, ensuring content is relevant to each individual brand. Monitor Turkish social media, football and sports conversations, casino and iGaming trends, competitors, viral content, and emerging formats to identify timely opportunities. Translate relevant trends and cultural moments into practical content ideas for the assigned brands. Monitor campaign, promotion, sports, casino, and other brand-related activity and ensure social content reflects relevant priorities accurately and on time. Work closely with the Creative/Art Direction team to brief and coordinate the production of social media assets where specialist creative support is required. Work with the Brand Managers to ensure social priorities and requirements are aligned with wider brand and business activity. Monitor key performance metrics such as reach, views, engagement, clicks, follower growth, and relevant commercial indicators where attribution is available. Analyse performance results, identify reasons behind changes, and turn learnings into clear actions and new tests. Contribute to weekly and monthly reporting, ensuring reports explain what was done, what happened, why, what was learned, and what should happen next. Participate in the weekly Social Media stand-up and Friday Social Lab, sharing priorities, learnings, trends, opportunities, and ideas. Maintain clear task ownership, deadlines, and status updates within the team's project-management system. Use AI tools where useful for research, brainstorming, translation, proofreading, or variations while maintaining responsibility for strategy, brand voice, creative judgement, and final copy. Provide operational support to other team members or brands when required. Follow and comply with all company and team policies, procedures, and working guidelines. Actively participate in scheduled weekend shifts and support time-sensitive social media operations when required. Key Requirements Experience in social media, digital marketing, content creation, or a related field. Good understanding of social media platforms, content formats, and digital content management. Strong copywriting and creative thinking skills with the ability to adapt communication to different brand voices. Strong awareness of Turkish social media trends, current developments, sports/football culture, and iGaming content is highly desirable. Ability to manage multiple brands, tasks, priorities, and deadlines independently. Strong planning, organisational, and time-management skills. Attention to detail and the ability to perform accurate pre-publication checks. Ability to understand and interpret social media performance metrics and identify opportunities for improvement. Good Excel and reporting skills. Proactive attitude with strong ownership, initiative, and willingness to test new ideas. Ability to work collaboratively with Creative, Brand Management, Acquisition, CRM, and other relevant teams. Open to feedback and willing to continuously learn and develop. Ability to adapt to a fast-paced and continuously changing working environment. Strong English communication skills; Turkish language proficiency is required for the market. What we Offer Competitive salary and performance-based incentives. Lunch allowance. Private Health Insurance — available after the probation period. Gym allowance — available after the probation period. Birthday Leave. Training and development opportunities — available after the probation period. A fast-paced, international, and performance-driven marketing environment.

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