Assistant Brand Manager

Who Are We? Kopilot is an EdTech startup that stands out with its AI-powered guidance and coaching system, selected as Turkey's "Education Platform of the Year". We have conducted over 1 million one-on-one consultations to date. We are developing a pioneering guidance technology that brings not only exam coaching but also career counseling to the digital environment. We are the platform in Turkey that employs the most PDR (Psychological Counseling and Guidance) specialists and provides guidance exclusively with PDR graduates. We offer comprehensive field-focused training, workshops, and development support for all our team members. Position Summary We are looking for a dynamic Assistant Brand Manager who will strengthen our brand's presence across all digital and conventional channels, connect with our community, and guide our 360-degree marketing processes. This role will encompass a wide range of responsibilities, from creative content production and social media management to community management and the field implementation of brand strategies. Main Responsibilities Planning and preparing content for social media and campaign channels, Actively participating in content shoots from the preparation phase to the filming process, Supporting editing and final production processes to ensure content is delivered on time and in line with the brand, Monitoring and updating content calendars and shooting schedules, Coordinating material flow between team members and external creatives, Checking all content for brand consistency before publication, Supporting the implementation of annual and periodic marketing plans and ensuring end-to-end coordination of digital campaigns, Establishing active, sincere, and brand-appropriate communication with the brand's followers and customer base on digital channels; analyzing feedback and taking action, Monitoring performance metrics (engagement, reach, conversion, etc.) of social media and marketing campaigns, preparing regular reports, and offering optimization suggestions based on this data, Developing creative ideas that will differentiate the brand by closely monitoring industry trends, competitor activities, and consumer behavior. Required Qualifications Graduated from Marketing, Communication, Business Administration or related departments of universities, At least 2-3 years of experience in marketing, social media management or agency work, Proficient in social media dynamics, algorithms and trends (especially Reels/TikTok formats), Able to use basic design and video editing tools (Canva, CapCut, Photoshop etc.), Able to use Turkish fluently, creatively and grammatically (strong copywriting skills), Able to read and interpret data (familiar with tools such as Google Analytics, Meta Business Suite etc.), Energetic, strong planning and organizational skills, able to follow up on their own work, Able to carry a project from idea to implementation, take responsibility and not leave the job unfinished, Willing to delve deep into new topics, tools or projects instead of remaining superficial; asking "How does this work?" and "How can we do it better?" Having a thirst for learning that prompts you to ask questions, Having a perspective that closely monitors the performance of the content produced alongside the creative processes, values understanding what the numbers mean, and sees data as a tool for development. What We Offer You? The opportunity to work in a dynamic and innovative team. Process management in a rapidly growing edtech sector. Competency-based career development. Hybrid work option.