Digital Marketing and Social Media Executive

We are looking for a Job Offer Digital Marketing and Social Media Executive to support the new established subsidiary of Laboratoires SVR in Türkiye. SVR is a leading dermo-cosmetic laboratory and a key player in the industry, part of the KRESK Group—a holding company that currently owns five brands (SVR, Lazartigue, Fill-MED, Musc Intime and Novoma ) with 800 employees worldwide. These brands share a common commitment to eco-responsibility, with a well-defined CSR roadmap. SVR’s mission is to meet all skin care needs for the entire family. Founded in France, the brand is also present internationally. If you are looking for a professional and human adventure, don’t hesitate to apply! By joining SVR Türkiye, you will become part of a people-centric, dynamic, and challenging environment, full of learning opportunities. MISSION The Digital Marketing and Social Media Executive will join the newly established Türkiye subsidiary (a team of 40 people) and report directly to the local Marketing Director. As digital marketing and social media executive, you contribute to the deployment of social media, influencer and brand strategy. You propose consistent, high-impact actions to strengthen the brand’s online visibility, expand its audience, and drive engagement across social platforms, in line with defined objectives, brand guidelines, and current digital trends. KEY RESPONSABILITIES Social Media strategy management: act as the guardian of brand image and ensure strict compliance with the editorial guidelines across all social networks (Facebook, Instagram, TikTok). Coordination with the regional contacts: creating and monitoring the editorial calendar and content. Creation of relevant content (photos, videos, stories, selfie content, UGC) for social media platforms, websites, CRM, social paid, Trendyol, Amazon, in collaboration with the agency. Monitoring and analysis of digital campaigns, as well as monthly KPI tracking across all social networks, and developing action plans to optimize results. Coordination with the media and influencer agencies: overseeing content sponsorship strategy and budget management to increase brand awareness and engagement. Competitive intelligence: maintaining continuous monitoring of cosmetic brands, as well as the latest digital trends, tools, and best practices. E-reputation management: ongoing monitoring of online discussions related to the brand and its products. Influence: helps to select relevant content creator and set up the influence strategy. Marketing team support: Helping the marketing team for ongoing processes, supporting the product manager, training manager, digital marketing senior executive. PROFILE 4 years’ university degree in related fields Proven experience (2-3 years) managing digital-first brands in highly competitive environments Strong digital culture and strategic understanding of social networks, with a particular focus on Instagram and TikTok Knowledge in FMCG, cosmetics, skincare, or dermo cosmetics SKILLS Highly organized and detail-oriented Project management skills: ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines Creative, with a strong sense of aesthetics and attention to detail; flexible and agile, with the ability to adapt Excellent writing skills, with flawless spelling and grammar Excellent Microsoft Office skills Strong interpersonal skills Autonomy, rigour and reliability KPI-driven Fluent English required, French is a plus