SDR - Sales Development Representative

Sales Development Representative (SDR) – International Markets | Ankara, Turkey (On-site) Build Oruba's International Outbound Engine Oruba builds medical devices that run themselves. Our flagship product, Oruflow, is the world's only fully self-operating uroflowmeter — deployed in 600+ hospitals across 35 countries, FDA cleared, CE certified, backed by 40+ active international distributors. In our home market, Oruflow consistently wins head-to-head competitive evaluations — a track record we're now ready to replicate internationally. This is Oruba's first dedicated outbound SDR role — but you won't be starting from scratch. We've built an extensive sales strategy foundation: competitive battle cards, buyer journey maps, objection handling guides, and positioning frameworks for both hospital and distributor audiences. What we haven't built yet is the outbound execution layer: the sequences, cadences, tool stack, lead lists, and tracking systems that turn strategy into booked meetings. That's what you'll own. Key Responsibilities Who you'll be reaching: Distributors — You'll own the full outbound prospecting pipeline targeting medical device distributors and regional healthcare commercial partners in target markets —from researching target companies and mapping key decision-makers to executing targeted multi-channel outreach (LinkedIn + email) and actively generating and qualifying SQLs (Sales Qualified Leads) for the Business Development team. End Users — Hospital administrators, urology department heads, and procurement officers at hospitals and urology clinics. You'll build targeted lists, run personalized sequences, and book product demo meetings for the sales team. Both channels are active priorities. The split will evolve based on market opportunity and campaign results. How you'll do it: Build and maintain targeted prospect lists for EU healthcare systems, global distributors, and clinical decision-makers Design and execute multi-channel outbound sequences using LinkedIn and email Master modern sales tools including Clay, Instantly, HeyReach, Apollo, and LinkedIn Sales Navigator Craft personalized outreach in English (and other languages with AI assistance) Research and map hospital networks, buying processes, and decision- making units Track, analyze, and optimize outreach metrics to continuously improve conversion rates Support trade show and conference outreach strategies Stay informed about urology and hospital technology trends across target markets What We're Looking For Essential: 2+ years of B2B SDR/BDR experience (healthcare or medical device experience is a strong plus) Proven track record of building pipeline from scratch — not just executing someone else's playbook Hands-on experience with at least 2–3 modern outbound tools (Clay, Instantly, HeyReach, Apollo, LinkedIn Sales Navigator, etc.) Excellent written and spoken English (C1 minimum) Strong research skills and attention to detail Data-driven mindset — you track what you do and improve based on results Based in or willing to relocate to Ankara for full-time, on-site work Ideal Candidate Will Have: Experience selling to hospitals, clinics, or healthcare distributors Additional language skills (German, French, Spanish, or Arabic) Understanding of medical device or healthcare technology sales cycles Experience building outbound workflows and automation sequences from scratch Knowledge of GDPR and international email compliance Familiarity with CRM systems (We use Odoo) What We Offer Competitive base salary with an uncapped commission structure Comprehensive onboarding on our products, markets, and existing sales materials Budget for sales tools and technology subscriptions International exposure working with healthcare systems across Europe and beyond Opportunity to attend international medical conferences and trade shows Direct mentorship from sales leadership Modern office in Ankara with a collaborative, 35-person team How to Apply Send your CV and a brief note (max 200 words) describing an outbound campaign you've run or—one you'd run for Oruba. What would your first sequence look like? Bonus points if you use a creative outbound approach to get our attention. 📍 Location: Ankara, Turkey On-site) • Full-time • Department: Sales • Reports to: Head of Sales Oruba is an equal opportunity employer committed to building a diverse and inclusive team. Oruba is a company located in ODTÜ Teknokent.