Lifecycle Marketing Strategist

ABOUT APPLY   APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com. LOCATION: This is a hybrid position. The preferred candidate should be based in (or within a location commutable to) New York, NY, working in hours that align with the Eastern Time Zone. THE ROLE As a Senior Marketing Strategist, you'll play a critical role in providing strategic direction and growth marketing support for our top-tier clients. Reporting into the Marketing Services team, you will be responsible for developing and optimizing cross-channel marketing strategies across email, web, push, social, and SMS, with a primary focus on lifecycle and retention programs. You will help translate complex client objectives into measurable, high-impact marketing programs that drive growth and long-term engagement.