Omnichannel Marketing Business Partner

Bayer is a life science company and a global leader in health care and nutrition. Our innovative products support efforts to overcome the major challenges presented by a growing and aging global population. We carry out all our work in line with our mission “Health for All, Hunger for None” and we offer innovative solutions in the fields of health and agriculture .” YOUR TASKS AND RESPONSIBILITIES Adopt the Global Omnichannel approach across the organization and expand Omnichannel capabilities of Headquarters (HQ) colleagues and the sales force. Support localization of the Global Omnichannel approach to drive a mindset shift across the organization. Focus on integrating channels—including social media and digital channels where available—to increase the effectiveness of the channel mix. Act as the Omnichannel developer for the responsible product team to create, execute, and monitor brand marketing campaigns across multiple channels. Challenge the status quo to create more meaningful customer campaigns. Support learning cycles between brand campaigns to increase campaign effectiveness. Focus on customer experience to enhance campaign performance. Support the Omnichannel Marketing Manager in transformation management. Localization & Omnichannel Excellence Support the Omnichannel localization process together with the Omnichannel Team. Provide feedback for continuous improvement of the Omnichannel approach to the Omnichannel Marketing Manager and the Head of Customer Excellence (CEx). Forecast Omnichannel priorities according to the market realities of the product team. Follow global campaign trends by brand and leverage insights for local adaptation. Serve as a temporary Omnichannel developer for the product team by creating successful customer-centric campaigns. Support the creation of learning cycles for campaigns to continuously improve campaign journeys. Act as a change agent for agile ways of working. Track campaign KPIs, including channel-level performance, and incorporate findings into learning cycles. Promote Omnichannel execution in the field and regularly engage with the sales force to strengthen Omnichannel understanding. Lead internal stakeholders in campaign development, ensuring optimal marketing investment allocation according to customer channel preferences. Drive and lead campaign setup and implementation from beginning to end together with the product team. Proactively identify product team needs within the Omnichannel approach and recommend solutions. Monitor emerging trends and changes within the Omnichannel landscape. Quickly embrace and understand developments in the Omnichannel domain. Drive the Omnichannel marketing community to share best practices across product team. Keep stakeholders informed of new trends and enhance internal stakeholder engagement. Working Relationships Reports to the Omnichannel Marketing Manager. Works closely with the Scrum Master, product team members, field force, Regional Leads, and other key stakeholders including Compliance, Medical, IT, and Purchasing. Collaborates with global and regional Bayer colleagues and external partners such as ITG and ZS. Guides product team members (primarily Product Managers), field sales personnel, and HQ cross-functional teams on Omnichannel-related topics. Independently manages relationships with external vendors and consultants WHO YOU ARE University degree, preferably in Engineering, Communication, or Business Administration. 5–7 years of experience in a similar field, preferably within the pharmaceutical industry. Advanced proficiency in MS Excel is required. Excellent written and spoken English is required. Knowledge and experience with Veeva CRM and Salesforce Journey Builder are an advantage. Excellent organizational and project management skills. Ability to effectively interact with large field-force populations. Excellent interpersonal and communication skills. Advanced analytical and critical thinking skills, with the ability to perform data analysis and interpretation and manage data complexity. Strong attention to detail and quality. Ability to work independently, perform under pressure, demonstrate initiative, and effectively manage vendors. Strong "can-do" attitude and results-oriented mindset. WHAT WE OFFER Fair and respectful workplace Speak up culture Global & collaborative work environment Diverse, equal & inclusive culture Competitive and fair pay Attractive and meaningful benefit programs Promotion of individual health and well-being Promotion of work-life balance Hybrid working & flexible working for relevant positions Local and global career opportunities Learning & Development Opportunities for both personal and professional growth Yalnızca ilanda belirtilen nitelikleri karşılayan adaylarla iletişime geçilecektir. Bayer Türk Kimya Sanayi Ltd Şti 'ye yapacağınız başvurular aracılığı ile toplanacak kişisel verileriniz, veri sorumlusu Bayer Türk Kimya Sanayi Ltd Şti. tarafından 6698 sayılı Kişisel Verilerin Korunması Kanunu (KVKK) ile ilgili mevzuat kapsamında iş başvuru süreçlerinin yürütülmesi amacıyla işlenecektir. Aydınlatma metnimize https://www.bayer.com.tr/tr/gizlilik-politikasi linkinden ulaşabilirsiniz.