Digital Content Manager

Groupe SEB is a global leader in cookware and small domestic appliances (SDA), bringing together iconic brands such as T efal, Rowenta, WMF, Krups and many others. Operating worldwide, we deliver innovative solutions that enhance everyday life for millions of consumers. About the Role We are looking for a proactive, analytical and detail-oriented Digital Content Manager to join our E-Commerce team. In this role, you will manage and optimize digital product content across brand websites and third-party marketplaces, ensuring consistency, accuracy and an engaging online shopping experience. Working closely with Marketing, Commercial teams and external agencies, you will enhance product visibility, strengthen consumer confidence and improve conversion performance through effective content management and SEO initiatives. Key Responsibilities Digital Content Management: Manage and optimize product pages, descriptions, images, videos and enhanced brand content across brand websites and marketplaces. Content Quality & Brand Consistency: Ensure content accuracy, completeness and compliance with brand standards and platform guidelines. Content Creation & Localization: Coordinate content development and localization with Marketing, Commercial teams and external agencies. Product Launches & Campaign Support: Ensure timely delivery and implementation of digital content for product launches and promotional campaigns across online channels. Ratings & Reviews Management: Lead ratings & reviews initiatives, monitor consumer feedback and translate insights into content improvements. SEO & Organic Visibility: Coordinate SEO projects to improve product discoverability, search rankings and organic visibility. Content Performance & Optimization: Monitor content performance and optimize product pages to improve engagement, conversion rates and the overall online shopping experience. Qualifications Bachelor's degree in Marketing, Communication, Business Administration or a related field. Minimum 2–3 years of experience in digital content management, e-commerce or digital marketing. Experience managing product content across brand websites and third-party marketplaces. Strong understanding of SEO, product storytelling, digital content optimization and ratings & reviews management. Familiarity with content management systems (CMS), Product Information Management (PIM), Digital Asset Management (DAM) systems and analytics tools such as Google Analytics 4 (GA4). Strong analytical, project management, communication and cross-functional collaboration skills. Proactive, detail-oriented and results-driven mindset with strong organizational skills. Fluency in Turkish and strong professional English proficiency.