SVP, Planning

The SVP of Media Planning is a critical senior leadership role within MissionOne Media and BarkleyOKRP, responsible for elevating the planning product and driving growth across a portfolio of enterprise and growth accounts.  Reporting to the EVP, Head of Planning, this role will play an instrumental part in shaping how media strategy integrates with creative, strengthens client relationships, and differentiates our agency in the marketplace.  This leader must combine deep media planning expertise with strong business acumen, marketplace fluency, and the ambition to build a best-in-class planning organization.    Role Overview  The SVP of Media Planning will:  Lead the development and deployment of integrated media plans across a defined portfolio of accounts   Serve as a senior strategic partner to clients and internal agency leadership  Drive growth through sharper, differentiated media thinking  Elevate the planning standard across teams, including but not limited to activation, partnerships, creative media, and analytics  Contribute meaningfully to new business and organic expansion efforts  This role requires both hands-on planning expertise and portfolio-level judgment, ensuring that planning resources are applied thoughtfully and impactfully.  Strategic Media Planning & Integration  Accountable for the development, presentation, and oversight of strategic media plans that deliver against clients’ short and long-term business goals  Translate complex business challenges into scalable, outcome-driven media strategies across paid channels  Generate audience-first strategies grounded in data, marketplace intelligence, and cultural insight  Partner closely with Client Experience, Creative, Strategy, Investment/Activation, Analytics, and CRM teams to ensure integrated, cohesive planning output  Identify opportunities to sharpen media ideas in partnership with creative teams to maximize impact  Ensure innovation is purposeful and aligned with business objectives, not trend-driven      Growth & Marketplace Leadership  Play a central role in driving organic growth across assigned accounts by identifying new opportunities rooted in strategic insight  Contribute to new business efforts, including RFI/RFP responses, strategic development, and presentations  Maintain a strong pulse on the competitive and holding company landscape — understanding who is pitching, how media products are evolving, and where differentiation exists  Continuously assess and refine our planning product to ensure it remains sharp, relevant, and competitive  Develop and articulate POVs that position MissionOne Media at the forefront of industry thinking  Client Leadership  Serve as senior point of contact on key accounts, building trusted relationships with client leadership  Demonstrate deep understanding of client business objectives, industry dynamics, and growth challenges  Navigate complex conversations with clarity and confidence, influencing decision-making at senior levels  Ensure consistency and quality across all client-facing deliverables  Team Leadership & Development  Lead and mentor Directors, Supervisors, and Planners within a pod-based structure  Establish clear roles, expectations, and accountability within the planning team  Coach team members to elevate strategic rigor and planning craft  Delegate appropriately to build capability and reduce unnecessary senior involvement in day-to-day execution  Foster a collaborative, high-performance culture focused on quality, growth, and accountability  Operational Discipline  Maintain visibility into the health and workload of accounts within the portfolio  Partner with Client Experience, Activation, Analytics, Legal and Finance to ensure plans are feasible and aligned with business realities  Drive process improvements and best practices to increase efficiency without compromising quality  Manage up effectively, keeping senior leadership informed on account health, risks, and opportunities  Qualifications  12+ years of media planning experience, with significant team leadership responsibility  Proven ability to lead integrated media planning across traditional and digital channels  Demonstrated success driving organic growth and contributing to new business wins  Strong understanding of audience strategy, analytics, and marketplace dynamics  Executive presence with exceptional written, verbal, and presentation skills  Deep knowledge of planning tools such as Vivvix, Pathmatics, MRI-Simmons, Nielsen, SQAD, Guideline, and related platforms  Strong analytical acumen and ability to translate data into actionable insight  Experience operating in a fast-paced, collaborative agency environment   BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.