Senior Marketing & Partnership Specialist

Marketing & Partnership Lead – Yuppo About Yuppo Yuppo is an AI-powered child development platform designed for parents with children aged 0–6. Built by a team with experience in globally recognized companies, Yuppo started its journey in Turkey as an early childhood education technology initiative and is now expanding internationally. Early childhood is the most critical period for brain development, with a lifelong impact. At Yuppo, we leverage cutting-edge technology to redefine early childhood education and make high-quality developmental support accessible to every family. If you want to work on a meaningful product that impacts future generations while building and scaling globally, we’d love to meet you. Website: yuppo.org https://swipeline.co/yerli-egitim-teknolojileri-girisimi-yuppo-25-milyon-tl-yatirim-aldi/ Responsibilities Marketing & Growth Develop and execute full-funnel marketing strategies (acquisition, activation, retention) Lead brand positioning and messaging across global markets Plan and execute product launches and growth campaigns Analyze user behavior, market trends, and campaign performance to identify growth opportunities Work closely with product and content teams to improve conversion and retention Partnerships & Business Development Build and manage B2B partnerships (e.g., healthcare providers, education institutions, corporates, insurance companies…) Develop strategic distribution channels to scale user acquisition Identify and execute international expansion partnerships Create scalable partnership models (rev-share, bundles, white-label, etc.) Build and manage collaborations with parenting influencers and content creators Establish partnerships with experts (child psychologists, pediatricians, educators) Design long-term ambassador and community programs Leverage creators and experts for both acquisition and trust building Leadership & Operations Own and manage the marketing budget and allocate resources efficiently Lead and scale the marketing & partnerships team Set KPIs and report on growth, partnerships, and campaign performance Coordinate cross-functional work across product, design, and content teams Qualifications 4+ years of experience in marketing, growth, partnerships, or business development Proven track record in scaling user growth and/or building partnerships Strong understanding of mobile app growth dynamics (CAC, LTV, ROAS) Experience managing influencer or creator collaborations is a strong plus Ability to build and manage B2B relationships and close deals Experience in startups or fast-paced environments is highly preferred Fluency in English (global expansion focus) Why join Yuppo? Work on a high-impact mission shaping early childhood development Be part of a global scaling journey Own growth, partnerships, and strategy end-to-end Collaborate with a high-caliber founding team Fast-paced, high-ownership startup environment