DIRECTOR OF BRAND & MARKETING

Paloma Hotels Group , one of the leading pioneers in the tourism industry, is seeking a highly qualified Director Of Brand & Marketing to join our team at the Antalya Head Office . Key Responsibilities: Brand Strategy & Management: Develop and implement a comprehensive brand strategy that aligns with the hotel chain’s identity, values, and growth objectives. Ensure brand consistency across all properties, touchpoints, and marketing materials. Oversee the creation of brand guidelines and ensure their application across all departments. Lead brand storytelling efforts, crafting narratives that resonate with target audiences. Marketing & Campaign Management: Plan and execute integrated marketing campaigns to drive brand awareness, customer engagement and revenue growth. Manage content strategy for digital and traditional marketing channels, including social media, websites, email, print, and PR. Develop and oversee seasonal, promotional, and thematic marketing campaigns for key properties and services. Analyze market trends, competitor positioning, and guest insights to inform marketing strategies. Collaborate with creative, PR, and digital teams to develop high-impact marketing materials. Guest Engagement & Loyalty: Enhance guest experience through personalized marketing initiatives and loyalty-driven programs. Oversee CRM strategies, email marketing, and direct communication efforts to strengthen guest relationships. Work closely with guest experience teams to ensure marketing efforts align with service excellence. Cross-Functional Collaboration & Leadership: Partner with sales, operations, and revenue management teams to align marketing strategies with business goals. Work closely with sales teams to tailor campaigns to regional and local market needs. Lead and mentor a team of marketing professionals, fostering innovation and excellence. Qualifications & Experience: Bachelor's or Master’s degree in Marketing, Business, Communications, or a related field. 10+ years of experience in brand management and marketing, preferably in the hospitality or luxury sector. Proven track record of developing and executing successful marketing campaigns. Strong understanding of digital marketing, social media, and content strategy. Excellent leadership, project management, and analytical skills. Experience managing creative teams and external agencies. Passion for hospitality, storytelling, and guest engagement. Based in Istanbul and willing to travel frequently to Antalya.