Search Engine Optimization Specialist

Company Description Exarbi is a real-time crypto arbitrage intelligence platform that helps professional traders and active investors make faster, informed trading decisions. By aggregating live market data across multiple exchanges, Exarbi enables users to identify and analyze cross-exchange price differences with precision. The platform verifies transfer networks and presents complex data through an intuitive interface designed for advanced market participants. Exarbi focuses on delivering actionable insights that enhance trading strategies in the rapidly evolving digital asset ecosystem. Team members work in a dynamic, data-driven environment at the intersection of finance and technology. Role Description The Search Engine Optimization Specialist is a full-time remote role responsible for increasing Exarbi’s organic visibility and qualified traffic across digital channels. Day-to-day activities include conducting keyword research, implementing on-page SEO best practices, and optimizing existing and new website content for search performance. The role involves performing regular SEO audits, identifying technical and content-related issues, and collaborating with product, content, and marketing teams to implement improvements. The Specialist will manage link-building initiatives, monitor web analytics and SEO KPIs, and provide clear reporting and recommendations to support growth goals. Participation in ongoing experimentation, competitor analysis, and staying current with search engine and crypto industry trends is expected. Qualifications Ability to perform comprehensive keyword research and develop data-driven SEO strategies using modern tools. Experience conducting SEO audits and collaborating with technical teams to resolve on-site and technical SEO issues. Proficiency in on-page SEO, including meta tags, site structure, internal linking, and content optimization. Demonstrated skills in ethical link building and off-page optimization to improve domain authority and rankings. Hands-on experience with web analytics platforms (e.g., Google Analytics, Search Console) and reporting SEO performance. Strong analytical and problem-solving skills, with the ability to interpret data and convert insights into actions. Clear written and verbal communication skills and the ability to work effectively in a remote, cross-functional team. Familiarity with the crypto or fintech space, along with understanding of arbitrage or trading concepts, is a plus. Bachelor’s degree in Marketing, Communications, Data Analytics, or a related field, or equivalent practical experience.