Product Owner (Loyalty, CRM & CX)

Sneaks Up, named for our love for sneakers and a part of Unal Group, is operating as a sports retailer nation-wide. We break the mundane rules and oppose the expectations of traditional retail approach by exploring, innovating and experimenting with the power of basketball that truly rooted in our DNA. In Sneaks Up, it is our mission to lead the marketplace, authenticate and deliver unmatchable experiences that bring innovation and inspiration to every consumer in all touch points. Sharing the same passion with our consumers in proceeding towards their dreams, we feel responsible for enabling them not only in sports but also in culture, arts and life. As a Product Owner, you will be responsible for shaping and executing our CRM, loyalty, and customer engagement roadmap across multiple brands. You will own the end-to-end customer lifecycle, working closely with Marketing, Product, Data, Technology, and external partners to deliver personalized customer experiences and measurable business impact. You will manage and optimize our CRM ecosystem, including Salesforce Marketing Cloud, Salesforce Service Cloud, Loyalty Platforms, Push Notifications, Email, SMS, and other customer engagement channels. Your mission will be to increase customer retention, engagement, loyalty participation, and CRM-driven revenue through data-driven initiatives and continuous experimentation Responsibilities Own and manage the CRM product backlog, roadmap, and prioritization. Lead development process across Salesforce Marketing Cloud, Salesforce Service Cloud, Salesfroce Data Cloud, Loyalty Platforms, and customer engagement tools. Design, implement, and optimize customer lifecycle journeys, including onboarding, activation, retention, win-back, and loyalty programs. Define and improve customer segmentation strategies to deliver personalized experiences across all communication channels. Collaborate with Marketing, Digital Marketing, and Customer Service teams to define CRM requirements and deliver new capabilities. Work with external vendors and technology partners to improve integrations, data quality, and platform capabilities. Monitor CRM, loyalty, and engagement KPIs and translate insights into actionable product improvements. Identify customer pain points and opportunities across the customer journey and lead initiatives to improve customer experience and business performance. Support CRM-related integration projects involving customer data, loyalty programs, consent management, and marketing automation platforms. Expected Qualifications 3+ years of experience in CRM, Product Ownership, Marketing Technology, Loyalty, or Customer Engagement roles. Experience working with CRM platforms such as Salesforce Marketing Cloud, Salesforce Service Cloud, Insider, Emarsys, or similar solutions. Salesforce Tools knowledge is a plus. Strong analytical mindset with experience using data to drive product Understanding of customer segmentation, personalization, retention, and loyalty strategies. Familiarity with SQL and data analysis tools. Good written and verbal communication skills in English.