Social Media Manager

Are you ready to be a part of this journey? Mavi, incorporated in 1991 in Istanbul, is recognized as a highly successful global lifestyle brand, rooted in 34 years of denim expertise. Mavi has been publicly traded since 2017 and has a presence in 34 countries, including Turkiye, the USA, Canada, Germany, and Russia, selling its products through approximately ~4,000 points, including 498 Mavi shops. Mavi’s trusted brand image translates into high quality and strong pricing power with products positioned between the upper end of the core and the premium segments of the ready-to-wear market. Perfect Fit philosophy guides Mavi in designing jeans that perfectly fit its customers’ lifestyles, body types, and quality expectations. Mavi ranks among the world’s leading premium denim brands and stands apart as the preferred lifestyle brand across female and male consumer segments. We are looking for a Social Media Manager to join our Marketing Department . What will be expected of you in this role? Develop and drive Mavi’s social media strategy in Türkiye, ensuring alignment with brand, marketing, and business objectives, Lead the content planning, management, and publishing processes across Instagram, TikTok, Pinterest, LinkedIn, and YouTube, Create platform-specific content strategies that strengthen Mavi’s position in fashion, denim, and lifestyle categories, Build annual, seasonal, and campaign-based social media plans to support brand visibility and engagement, Collaborate closely with Product Marketing, PR, Influencer Marketing, E-commerce, and CRM teams to adapt 360° communication plans into impactful social media executions, Own and manage the social media content calendar, ensuring timely and effective delivery of all content initiatives, Monitor, analyze, and report on social media performance metrics, translating insights into actionable recommendations and optimization strategies, Stay up to date with emerging social media trends, platform innovations, consumer behavior, and digital culture to identify new opportunities for growth and engagement, Take an active role in social media crisis management processes, ensuring timely and effective communication when needed, Gather customer feedback received through social media channels and work closely with relevant teams to improve customer experience and drive necessary actions. Why you? Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, Minimum 8+ years of experience in social media management, preferably within the fashion, lifestyle, or retail industry, Strong understanding of Instagram, TikTok, Pinterest, LinkedIn, and YouTube platforms, including their algorithms, audience dynamics, and best practices, Deep interest in fashion trends, digital culture, and consumer behavior, with the ability to translate insights into engaging content strategies, Strong visual storytelling skills and a keen eye for content quality, aesthetics, and brand consistency, Hands-on experience in content creation and content production processes, Data-driven mindset with the ability to interpret performance metrics and develop optimization strategies, Excellent stakeholder management and cross-functional collaboration skills, Strong communication and organizational skills with the ability to manage multiple projects simultaneously, Strong digital and AI literacy with eagerness to explore new tools to enhance speed, creativity, and quality of work, Good command of English You might be the team member we are looking for! Driven by our “All Blue. All Better. For All.” strategy and empowered by our people-centric Mavi culture, we create a work environment where human rights are respected and diversity and differences are embraced. We promote gender equality and commit to equal opportunity in all our recruitment processes. In line with our Diversity and Inclusion Policy, we select and recruit employees based on their professional competencies and qualifications, regardless of their age, gender, sexual orientation, race, skin color, language, religious belief, spiritual and political ideology, ethnicity, economic status and health condition, disability, physical appearance, lifestyle and what they wear and support them in unlocking their potential.