Brand Manager

BRAND MANAGER Join Bahçıvan Gıda’s marketing team and take on a key role in the transformation and growth of a heritage brand. We are bringing a bold, game-changing approach to the cheese category, and we are building a creative, innovative, and data-driven team to lead the way. We’d love for you to be part of the core team on this journey. What You’ll Do Conduct portfolio, channel, and product mix analyses with a strong commercial and financial perspective Manage innovation projects and ensure cross-functional coordination Lead packaging design, launch, and marketing activities for new and existing products Develop and implement 360° marketing plans in line with brand strategy and objectives, ensuring execution across all communication channels Manage brand communication end to end, coordinating agency, media, and digital communication processes Prepare market research reports and turn insights into action Track budget and invoicing processes Prepare annual brand plans in line with brand strategy Implement the digital communication strategy; manage, analyze, and optimize digital media plans based on target audience, budget, and KPIs What We’re Looking For Bachelor’s degree in Business Administration, Finance, or Industrial Engineering At least 5 years of experience, preferably in the FMCG sector Good command of English Proficiency in Microsoft Office, particularly Excel and PowerPoint Strong communication and persuasion skills Experience in agency management, market research processes, and data (Nielsen, IPSOS) Detail-oriented with a strong analytical mindset If you’d like to be part of Bahçıvan Gıda’s transformation journey, we look forward to receiving your application.