Influencer Lead

About Concentrix, Concentrix, one of the leading brands in its industry, designs and manages human-centered customer experiences in today’s digital world. With more than 450,000 employees across 70 countries worldwide, Concentrix continues to make a difference in customer service management and experience in Türkiye, with over 17,000 employees across 7 cities, primarily Istanbul, Izmir, Ankara, and Van. BW Influencer Lead Role Purpose Lead the influencer agenda for Beauty & Wellbeing brands and the BW Community by developing and executing influencer strategies, driving best-in-class creator partnerships, and optimizing program performance. Leverage deep knowledge of the Turkish influencer ecosystem to support brand growth and business objectives. Key Capabilities & Experience Strong knowledge of the influencer ecosystem and creator economy. Proven experience in influencer marketing, campaign management, and creator partnerships. Excellent stakeholder and project management skills. Data-driven mindset with strong analytical and performance evaluation capabilities. Experience with influencer measurement and reporting platforms (Traackr preferred). Agency management and budget ownership experience. Fluent English with the ability to collaborate effectively in a global environment. Strong understanding of social media platforms, digital trends, and emerging creator behaviors. Min 3 year experience Key Responsibilities 1. Influencer Strategy & Program Leadership Develop and implement influencer marketing strategies aligned with brand priorities, business objectives, and cultural trends. Stay closely connected to the Turkish influencer ecosystem, creator landscape, emerging trends, and platform developments to provide strategic guidance to brands. Ensure influencer activities are fully integrated into broader brand, media, and digital marketing plans. 2. Campaign & Operations Management Lead influencer campaigns end-to-end, from planning through execution and reporting. Manage influencer selection, briefing, content evaluation and approval processes, contract management, and campaign deployment. Work closely with agencies to ensure campaigns are delivered on time, within budget, and against agreed objectives. 3. BW Community & Nano Influencer Program Lead the strategy, development, and execution of the BW Community and Nano Influencer Program. Grow and nurture a scalable influencer community aligned with Beauty & Wellbeing business priorities. Drive engagement, participation, and long-term value creation across the community ecosystem. Oversee community-related platforms, programs, and innovation opportunities. 4. Global & Cross-Functional Collaboration Build strong partnerships with global influencer and social-first teams. Adapt global best practices, frameworks, and innovations to the Turkish market. Share local market insights, opportunities, and learnings with global stakeholders. Collaborate closely with Brand, Media, Digital, Legal, Procurement, and other relevant teams. 5. Performance, Analytics & Tool Management Own KPI tracking, performance analysis, reporting, and optimization of influencer programs. Lead the management and adoption of influencer measurement and analytics platforms, including Traackr. Generate actionable insights and recommendations to improve effectiveness and ROI. Monitor competitor and industry activity to identify trends, opportunities, and areas for improvement. 6. Budget & Relationship Management Manage influencer marketing budgets and drive cost optimization opportunities. Guide agencies in building and maintaining strategic influencer relationships. Serve as a key point of contact for the Beauty & Wellbeing influencer ecosystem. Foster long-term partnerships with creators that strengthen brand advocacy and business impact.