Senior Organic Growth & AI Search Manager

Pluxee (Formerly Sodexo Benefits & Rewards) The leading global employee benefits and engagement partner that opens up a world of opportunities to help everyone enjoy more of what really matters to them. We believe that living life to the full means making the most of every moment and sharing experiences with the people we care about. Through a full range of innovative and digital solutions deployed in 29 countries, Pluxee creates meaningful, engaging, and personalized experiences to contribute to the well-being of individuals at work and beyond. From meal and food, culture, gifts to wellness and mobility, Pluxee’s products and services are designed to bring more value to people. Pluxee supports the purchasing power and promotes the well-being of more than 37 million consumers. Pluxee accompanies 500,000 clients to develop more meaningful relationships with their employees and improve their engagement. Pluxee simplifies the life of 1.7 million merchants every day. Strengthened by its historical ties with Sodexo, Pluxee with its 5,400 employees is committed to increase its influence as CSR leader by giving its clients, partners and consumers the means to make more sustainable choices every day. We are Pluxee, ex- Sodexo Benefits and Rewards Services, we’re inventing entirely new ways to influence and enrich the lives of employees worldwide. We bring to life benefit platforms and payment solutions to open up a world of opportunities to our 500,000 clients and 37 million of their employees in 29 countries. Are you looking to shape the future of employee benefits and engagement? Be the change. Let’s go above and beyond. For more information: www.pluxeegroup.com; https://www.pluxee.com.tr/ Job Purpose: About the Role We are looking for an Senior Organic Growth & AI Search Manager to lead the next evolution of our organic growth strategy across traditional search and significantly AI-powered discovery. This role goes beyond traditional SEO. You will be responsible for strengthening our visibility across search engines while building our Generative Engine Optimization (GEO) capabilities to ensure our brand, products and expertise are discoverable and referenced across emerging AI search experiences. You will work closely with Growth, Product, Brand and Global teams to turn organic visibility into measurable business growth. Key Responsibilities Own and evolve the end-to-end SEO & GEO & AI Search strategy , with a strong focus on the rapidly changing AI search ecosystem. Build a clear roadmap to improve visibility across traditional search engines and AI-powered search and answer engines . Identify organic growth opportunities based on search demand, customer intent, competitive landscape and emerging search behavior. Translate business priorities into search and content strategies that drive qualified traffic, leads and business outcomes . Develop topic, content and authority strategies designed for both traditional search and generative discovery. Lead technical SEO initiatives including crawlability, indexation, site architecture, structured data, Core Web Vitals and website health. Build and continuously evolve GEO best practices , including entity authority, citation readiness, content structure and AI discoverability. Work closely with Brand and Growth teams to develop an AI-first content operating model , scaling high-quality content while protecting relevance, accuracy and brand authority. Partner with Growth and Product teams from the early stages of new product launches to build search demand, category visibility and organic acquisition opportunities. Define and manage experimentation frameworks across SEO, GEO, content and conversion. Monitor competitors, search trends and changes across Google and emerging AI platforms, translating developments into actionable strategies. Define measurement frameworks for both traditional organic performance and emerging AI visibility metrics . Manage external SEO/GEO agencies and technology partners where relevant. Collaborate closely with Global Digital teams, contributing local insights while adapting global strategies and best practices to the market. What We're Looking For 5+ years of hands-on experience in Organic Growth or SEO or Search Marketing. Deep expertise in both technical and content SEO&GEO. Strong understanding of how generative AI is changing search behavior and organic discovery. Hands-on knowledge of emerging GEO / AI Search optimization practices . Strong experience with Google Search Console, GA4 and leading SEO/analytics platforms. Experience translating search and behavioral data into actionable growth opportunities. Strong understanding of content strategy, search intent, information architecture and structured data. Ability to connect organic visibility to qualified demand, conversion and commercial outcomes — not just traffic and rankings. Experience managing agencies and cross-functional projects. Strong analytical and problem-solving skills with a test-and-learn mindset. Fluent English , with the ability to confidently collaborate with global stakeholders. Curiosity and a strong appetite for experimentation in a rapidly evolving AI/search landscape.