Search Engine Optimization Specialist

Company Description Trustit | آیتی مطمئن is an enterprise IT infrastructure and technology solutions provider that supports businesses and organizations in building secure, scalable, and high-performance IT environments. The company delivers end-to-end solutions through expert consulting, design, deployment, support, and the supply of professional enterprise hardware from leading global vendors. Trustit’s capabilities include networking, data center infrastructure, servers, storage, virtualization, cybersecurity, unified communications, structured cabling, and managed IT services. By focusing on quality, reliability, and business continuity, Trustit helps organizations select and implement technology that supports long-term growth and operational stability. The team works with clients at various stages of their IT journey, from new office setups to infrastructure expansions and data center upgrades. Role Description The Search Engine Optimization Specialist is a full-time hybrid role based in Istanbul, with the flexibility to work remotely part of the time. This role is responsible for developing and executing SEO strategies that increase organic visibility and qualified traffic for Trustit’s digital properties. Day-to-day tasks include conducting keyword research, performing technical and content-focused SEO audits, optimizing on-page elements such as meta tags, headings, and content structure, and overseeing link-building initiatives aligned with best practices. The specialist will monitor and analyze performance using web analytics tools, generate regular reports, and collaborate with marketing, content, and product teams to ensure SEO is integrated into campaigns and website updates. The role also involves staying current with search engine algorithms, industry trends, and competitive activity to continuously improve rankings and user experience. Qualifications Ability to conduct comprehensive Keyword Research and develop data-driven SEO strategies. Experience performing SEO Audits, including technical, on-page, and content assessments. Proficiency in On-Page SEO, including optimizing titles, meta descriptions, headings, internal links, and content structure. Hands-on experience with Link Building and off-page optimization following ethical, white-hat practices. Strong Web Analytics skills, using tools such as Google Analytics, Google Search Console, and other SEO platforms. Familiarity with enterprise or B2B technology markets, particularly IT infrastructure and related services, is an advantage. Working knowledge of HTML/CSS basics and CMS platforms (e.g., WordPress or similar) for implementing SEO recommendations. Strong analytical and problem-solving abilities, with attention to detail and clear reporting skills. Effective communication and collaboration skills, with the ability to work in a hybrid environment in Istanbul. Bachelor’s degree in Marketing, Computer Science, Communications, or a related field, or equivalent practical experience.