Private Label Brand Strategy & Brand Communications Executive - REF: 26YYG50

About Us: At ebebek, we pride ourselves on being a trusted partner for barents (our term for parents) offering innovative solutions in retail and e-commerce with a focus on baby and barenting products. As we expand internationally, we are committed to creating inspiring workplace experiences and nurturing talent! What Do We Value at ebebek? People-Centric Approach & Empathy: We prioritize the happiness of parents and babies by understanding their needs and delivering the best experiences. We support the development of our employees, helping them reach their full potential. 👥 Creativity & Innovation: We are passionate about discovering and implementing innovative solutions that make parents' lives easier, always staying up to date with the latest technologies and ideas. 💡 Solution-Oriented Approach : As employees, we embrace a solution-oriented mindset, tackling every challenge with practical and effective solutions. By adapting quickly to changing conditions, we ensure the best customer and employee experience. 🚀 Cooperation and Team Spirit : We believe that success is built on strong teamwork, fostering a culture of transparency and mutual trust. 🤝 Barent( cutomers) Focus: We put parents' and babies' needs at the center of everything we do, aiming to provide the best service and experience. 👶 Continuous Improvement: As a fast-moving and adaptable organization, we are committed to learning, evolving, and continuously striving to do better. 📈 Sustainability : We develop sustainable solutions for future generations, contributing to our planet and society. 🌿 Position: Private Label Brand Strategy & Brand Communications Executive To strategically manage the Private Label brand ecosystem by developing a clear, simplified, and sustainable brand architecture, ensuring the effective positioning of existing brands, and coordinating the successful execution of strategic brand decisions across all communication and implementation processes. Qualifications: Bachelor's degree in Business Administration, Marketing, Communications, Advertising, or a related field. 5–6 years of experience in brand management and brand communications, preferably within the retail industry. Experience in brand architecture, brand positioning, and rebranding projects. Knowledge of brand identity, packaging, and visual communication processes. Experience working with strategy, design, and communication agencies, with strong project coordination skills. Proven ability to manage projects and oversee the implementation of brand strategies across multiple touchpoints. Strong collaboration and communication skills, with the ability to work effectively across cross-functional teams and external stakeholders. Strong analytical thinking, planning, and organizational skills. Proficient in Microsoft Office applications; experience in presentation development is preferred. Excellent written and spoken English. Key Responsibilities: Evaluate the Private Label brand portfolio from a strategic perspective; develop and optimize the brand architecture, including master brands, sub-brands, and product brands; and manage brand portfolio simplification and restructuring initiatives. Develop and maintain brand positioning, brand identity, visual identity, brand standards, and Brand Guidelines, ensuring consistency across all communication materials and customer touchpoints. Coordinate the implementation of brand strategies by managing end-to-end rebranding, brand renaming, and brand migration projects. Develop project timelines for brand transformation initiatives, coordinate cross-functional teams and external agencies, and ensure projects are delivered on schedule. Manage relationships with strategy, design, and communication agencies, ensuring project scope, work plans, and deliverables are aligned with the overall brand strategy. Collaborate closely with the packaging design team and design agency to ensure packaging design processes are executed in line with the brand strategy and brand identity. Develop communication and launch plans for new and repositioned brands, and coordinate implementation with Marketing, Digital, In-store Communication, and Corporate Communications teams. Monitor brand perception, consumer feedback, and the effectiveness of brand strategy implementation; identify improvement opportunities and develop action plans to enhance brand performance. What We Offer: Competitive salary Employee discount Referral programme A collaborative and inclusive working environment. Opportunities for personal and professional growth Training to help you embrace the Babyology philosophy and share it with barents. Why Join Us? If you're ready to embark on an exciting journey with us and play a pivotal role in our growth story, we invite you to apply for the position of Private Label Brand Strategy & Brand Communications Executive! Join our team today, and together, let’s shape the future of ebebek! Başvurunuz kapsamında kişisel verileriniz, ebebek tarafından 6698 sayılı Kişisel Verilerin Korunması Kanunu uyarınca işlenecektir. Detaylı bilgilendirme için https://www.e-bebek.com/kisisel-verilerin-islenmesi-ve-korunmasi-politikasi üzerinden Aday Aydınlatma Metni'ni inceleyebilirsiniz.