Digital Marketing Specialist

Digital Marketing Specialist (Remote) Location: Turkey (Remote) Type: Full-Time Hours: Flexible 8-hour days (4-hour team overlap + 4 flexible hours) If you want a marketing role where your judgment matters and work-life balance is real, this could be right for you. We're a US-based small company with team members in the US, Turkey and other countries. We build business software that runs operations. We focus on quality, not speed and quantity. To us great software is useful, intuitive, secure and reliable. It makes lives better for working people. We're looking for a Digital Marketing Specialist to run the hands-on execution of our marketing and work directly alongside the founder. You'll help set up and run a data-driven marketing system step by step. To do well in this role, you must be a generalist quick learner who is highly organized and has experience in B2B marketing including modern digital ad platforms and content marketing. Join a small, collaborative team and focus on doing your best work with the flexibility of remote work and experience a US-based work culture. Requirements 4+ years in digital marketing with hands-on execution experience B2B marketing experience — you can market to operational buyers, not just consumers Hands-on with at least one major ad platform (Meta, Google, or LinkedIn) You've built landing pages yourself (Webflow, Framer, Unbounce, WordPress. The tool doesn't matter, having shipped does) Comfortable owning your own workflow remotely in Slack and a project management tool like Linear An analytical mindset — you read performance data and turn it into improvements Excellent written and verbal English for async work and live calls (all interviews are conducted in English) Available for the 4-hour team overlap (09:00–1:00 PM ET / 16:00–20:00 Istanbul) Based in Türkiye Nice to Have Experience in field services or another process-heavy business: professional services, manufacturing, procurement, and the like. Hands-on experience with AI tools (ChatGPT, Claude, Grok) Responsibilities Run and improve ad campaigns — budgets, audiences, creatives, bids Build and update landing pages Set up and maintain the toolchain: tracking, analytics, CRM, scheduling, email Monitor performance against our KPIs — spot when something breaks or drops, dig into why, and either fix it or escalate it with a clear, data-backed brief Stand up new experiments — research and set up the tooling for a new channel, then get it running What We Offer Competitive Salary, Paid in USD Flexible 8-hour days: 4-hour overlap + 4 flexible hours Fully remote from anywhere in Turkey Work-life balance (no rushed deadlines or long hours) Long-term growth and ownership opportunities Remote-first, async culture