COMMERCIAL TRANSFORMATION EXECUTIVE

What’s in It for You at Eczacıbaşı? • You can continuously improve your personal, professional, and technical competencies by participating in our training programs that support both you and your career. • With more than 40 companies operating in over 120 international markets, global opportunities and rotation possibilities may always come knocking at your door. • At Eczacıbaşı, annual leave is calculated based on total work experience and years of service. Your leave entitlement comes with you. • We always celebrate success through various recognition and reward programs. • Depending on the nature of your role, you can benefit from location-independent or hybrid working models and determine your own schedule through flexible working hours. We provide a technology and ergonomic support package for Eczacıbaşı employees who work fully remotely. • Being a mother or father is a privilege at Eczacıbaşı. We provide monthly childcare support for our employees who are mothers and a three-week paternity leave entitlement for our employees who are fathers. • We are committed to providing equal employment opportunities. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or seniority status. #WeDontBelieveInGenderSpecificJobs What Do We Expect from Our New Team Member? Execute the rollout of digital initiatives designed to strengthen commercial performance and simplify ways of working Explore new tools, platforms, and automation opportunities and shape them into technology and process solutions that fit evolving business needs Act as a point of contact for technology vendors and external partners during project delivery Take ownership of cross-functional projects from planning through to completion, with a focus on quality and timelines Build omnichannel engagement plans that support brand priorities, and map out HCP journeys spanning both digital touchpoints and face-to-face interactions Ensure smooth orchestration across channels such as CRM, e-mail, WhatsApp, webinars, events, remote detailing, and field activities Follow channel results through defined KPIs and turn findings into ongoing improvements Collaborate closely with Marketing, Sales, Medical, and IT so that customers experience a consistent voice across all touchpoints Manage the data framework and dashboards, transforming commercial and customer data into insights that guide business decisions Evaluate channel performance and carry out market and competitor analyses that feed into brand team strategies Present findings and strategic recommendations in a clear, compelling way to brand teams and senior management What Kind of Team Member Are We Looking For? University degree in Business Administration, Industrial or Management Engineering, Marketing, Data Analytics, or similar fields +5 years of pharma industry experience covering areas such as Omnichannel, Digital Transformation, Business Intelligence, or Commercial Excellence Deep understanding of how HCP engagement models and digital ecosystems work Hands-on background with CRM platforms, analytics tools, and reporting solutions; IQVIA OCE experience is an asset Comfortable working with complex data sets and turning them into practical, decision-ready insights Curious about emerging technologies, including AI-based engagement tools Advanced command of MS Office, particularly Excel and PowerPoint; comfortable with Power BI or similar analytics and presentation tools Able to think strategically while staying strong on execution and delivery Skilled at juggling several priorities at once in a dynamic environment Awareness of KVKK/GDPR rules and consent processes in HCP communication Confident communicator with solid stakeholder management skills Fluent in written and spoken English