Go-to-Market Efficiency Project Manager

Overview At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Doritos and Lipton Ice Tea, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. We are looking for a Go-to-Market Efficiency Project Manager to join our Sales team based in İstanbul and who will be responsible for designing the future of Route-to-Market structure, the enhancement of field effectiveness and the strengthening of customer data governance, oversight of route optimization and customer management processes across Turkey operations, in close collaboration with sales leadership and cross-functional teams to ensure a sustainable and effective RTM structure. Responsibilities Manage the design and continuous improvement of Turkey’s route-to-market structure across all sales channels Lead territory balancing, visit frequency planning, and workload distribution to ensure fair and productive field coverage. Monitor and improve field KPIs such as coverage, call productivity, cost-to-serve and route efficiency. Lead periodic optimization cycles in line with commercial priorities and business needs. Manage headcount planning and structural adjustments based on performance and growth dynamics. Lead the Customer Management team responsible for customer master data accuracy and system integrity. Oversee customer lifecycle processes including openings, closures, segmentation updates and channel transitions. Ensure channel structures and customer classifications are aligned with local commercial strategy. Identify and implement efficiency opportunities in fleet utilization, territory structure and resource allocation. Collaborate with Sales, Finance, Supply Chain, and IT teams to execute cross-functional improvement initiatives. Provide structured analysis and insights to support decision-making within the Turkey commercial organization. Support implementation of relevant best practices when applicable to local business needs. Ensure that global tool transitions are effectively coordinated with the relevant teams to guarantee seamless integration of systems into business operations. Qualifications Min. 7 years of work experience (min. 2 yrs GTM, sales and strategy functions experience) Fluent English, both spoken and written Structured and data-driven mindset with strong analytical skills and innovative thinking Capability to perform complex analysis and draw conclusions to support the right business decisions High level of business acumen – must be commercially savvy, with strong analytical skills Strong planning, organizing and follow-up skills together with strong analytical thinking Can do attitude and willingness to take on challenges Strong negotiation and collaboration skills