Director of Sales and Marketing

Job Title: Director of Sales and Marketing Location: Hilton Istanbul Maslak, Istanbul, Türkiye Department: Sales and Marketing Job Type: Full-time About Hilton Hilton is one of the leading global hospitality companies, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For over a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities, and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. Position Summary As the Director of Sales and Marketing at Hilton Istanbul Maslak, you will report directly to the General Manager. You will lead, inspire, and shape the commercial strategy of a premier, high-volume business and luxury property located in the heart of Istanbul's dynamic commercial hub. You are responsible for driving total revenue performance across all key segments—including corporate groups, transient business, MICE (Meetings, Incentives, Conferences, and Exhibitions), and catering. This role requires an agile leader who can build high-performing teams, navigate complex market dynamics, leverage Hilton's industry-leading enterprise systems, and cultivate high-value relationships with key local and international stakeholders. Core Responsibilities 1. Strategic Commercial Leadership • Develop, execute, and continuously optimize the hotel's annual Sales and Marketing Plan and budget, aligning local market realities with Hilton's enterprise goals. • Lead the Sales and Marketing Optimization Process, actively analyzing performance data, competitive set insights, and market trends to translate information into swift, tactical action. • Partner closely with the Revenue Management and Front Office teams to establish dynamic pricing, inventory allocation, and forecasting strategies to maximize RevPAR and market share. 2. Sales and Business Development • Oversee the proactive solicitation, acquisition, and management of high-yield local and international corporate, group, and leisure accounts. • Drive a culture of proactive selling, ensuring the sales team meets or exceeds monthly activity, productivity, and revenue goals. • Support and participate directly in high-profile client presentations, property site inspections, international trade shows, and high-value contract negotiations. • Collaborate closely with the Food and Beverage team to optimize revenue generation for the hotel's banqueting, catering, and destination dining venues. 3. Marketing, PR, and Brand Strategy • Oversee traditional and digital marketing initiatives, B2B campaigns, public relations, and local social media channels to enhance brand presence and demand generation. • Ensure all marketing collateral, regional advertising, and digital assets strictly adhere to Hilton Brand Standards and corporate identity guidelines. • Maximize global brand contribution by fully leveraging Hilton's Worldwide Sales Offices, regional e-commerce teams, and the Hilton Honors loyalty platform. 4. Team Development and People Leadership • Mentor, coach, and cultivate a high-performing Sales, Marketing, and Events team, ensuring a highly motivated, target-driven, and supportive work environment. • Establish clear key performance indicators (KPIs), conduct regular performance evaluations, and build individualized growth plans for team members. • Drive the recruitment and training processes for new department hires in accordance with Hilton's core values. What Are We Looking For? To successfully fill this role, you must demonstrate the highest grooming and professional standards, alongside a highly analytical, collaborative, and results-driven mindset. Minimum Qualifications: • Experience: Minimum of 3–5 years of progressive leadership experience as a Director of Sales or Director of Sales and Marketing within an international five-star luxury or upscale hotel brand. • Market Knowledge: Deep, demonstrable knowledge of the Istanbul corporate, MICE, and luxury hospitality landscape, with an active network of local and regional clients. • Systems Fluency: Proficiency in industry-standard property management and sales systems (such as Delphi FDC, Opera, OnQ or PEP). • Communication: Excellent verbal and written communication skills in both Turkish and English, with a strong ability to deliver formal presentations to owners and senior corporate executives. • Leadership: Proven ability to successfully lead, cross-train, and inspire diverse commercial teams under tight deadlines and changing market pressures.