Digital Marketing Specialist

Digital Marketing Specialist 📍 Location: Akmerkez (4 Days in Office, 1 Day Remote) ⏳ Job Type: Full Time About Slayz Slayz is a modern investment platform operating in Turkey’s capital markets, powered by the infrastructure of Dinamik Menkul Değerler. We build simple, reliable, and intuitive investing experiences that help a new generation of users understand finance, access markets, and make smarter financial decisions. What You’ll Do • Plan, launch, optimize, and scale digital marketing campaigns across Meta, Google, TikTok, LinkedIn, X, Reddit, and other paid media platforms. • Manage user acquisition campaigns for the Slayz mobile application and website. • Monitor campaign performance, budgets, CAC, CPA, CPI, ROAS, CVR, CTR, and other key marketing metrics. • Develop, test, and optimize ad creatives, audiences, landing pages, and campaign structures. • Work closely with content, design, product, CRM, and data teams to improve campaign performance. • Execute A/B tests across creatives, copy, targeting, bidding strategies, and landing pages. • Support App Store Optimization (ASO), Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) initiatives. • Analyze campaign performance and prepare reports with actionable recommendations. • Track attribution, conversion events, and marketing performance using analytics platforms. • Stay up to date with advertising platform updates, AI marketing tools, digital trends, and industry best practices. Who You Are • Bachelor’s degree in Marketing, Business, Economics, Communications, Industrial Engineering, or a related field. • Minimum 2 years of experience in performance marketing, digital marketing, growth marketing, or paid media. • Hands on experience managing Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and other digital advertising platforms. • Strong understanding of digital marketing metrics including CAC, CPA, CPI, ROAS, CVR, CTR, and customer acquisition funnels. • Experience with Google Analytics, Google Tag Manager, Firebase, AppsFlyer, Adjust, or similar analytics and attribution tools. • Familiar with SEO, ASO, AEO, and GEO fundamentals. • Comfortable analyzing campaign data and making data driven decisions. • Strong analytical thinking, organization, and problem solving skills. • Comfortable collaborating with product, design, content, engineering, and business teams. • Interested in FinTech, investing, mobile products, and digital growth. Bonus Points • Experience working in a FinTech company, investment platform, technology company, or digital agency. • Experience marketing mobile applications and optimizing App Store and Google Play performance. • Experience with CRM, email marketing, push notifications, in app messaging, and lifecycle marketing. • Experience using Looker Studio, Tableau, Power BI, SQL, BigQuery, or similar reporting tools. • Experience with experimentation, growth frameworks, and conversion rate optimization. • Familiarity with Borsa İstanbul, TEFAS Funds, US Stocks, investing, or financial markets. • Google Ads, Meta, TikTok, AppsFlyer, Adjust, or Google Analytics certifications. Why Join Slayz? • Opportunity to take on an important role in a growing FinTech company. • Fast decisions, strong execution, and a clear impact on the product and brand. • Modern office located in Akmerkez, Etiler. • Transportation and meal support. • Special Slayz Welcome Kit.