Growth Manager

About glossgo glossgo is Turkey's first AI-powered, location-based beauty marketplace, live in Istanbul. Customers find nearby salons on a map, compare transparent prices, read verified reviews, and book instantly. Salons list for free and pay commission only on completed bookings that come through glossgo , never on their existing clients. We are a bootstrapped team of 9, building with $300K+ in startup program credits and 12+ technology partnerships. We are part of Founder Institute Ankara 2026 and were invited by Stripe to Stripe Sessions 2026 in San Francisco. The market is wide open: Turkey's beauty industry is worth $7.57B, with 100,000+ salons and fewer than 15% of them online. About the role As Head of Growth, you will own glossgo 's go-to-market end to end. That means both sides of the marketplace: bringing customers to the app and salon partners to the platform. You will be our first dedicated growth hire, working directly with the founders, with full ownership of strategy, execution, and numbers. You will succeed in this role if you treat growth as a system, not a series of hacks: form hypotheses, run experiments, measure honestly, and double down on what works. Responsibilities Own the growth strategy and KPIs for both consumer acquisition and salon partner acquisition in Istanbul Plan and manage performance marketing across Meta, Google, and TikTok, and report on CAC, conversion, retention, and payback Build and optimize lifecycle and retention campaigns using Customer.io, Mixpanel, and PostHog Design and run growth experiments across paid, organic, referral, and partnership channels Develop the salon partner acquisition playbook together with the marketing team Work with product and engineering to ship growth features such as referral loops, onboarding, and activation flows Report growth performance to the founding team and turn data into clear decisions Qualifications 5+ years of experience in growth, performance marketing, or go-to-market roles A track record of owning acquisition, activation, or retention metrics end to end Hands-on experience with product analytics and experimentation tools such as Mixpanel, PostHog, or GA4 Experience managing paid media budgets and reading full-funnel data Excellent written and verbal communication skills in both Turkish and English Based in Istanbul, or ready to relocate, for this on-site role Nice to have Experience at a two-sided marketplace, local services platform, or consumer app Early-stage startup experience where you built processes from scratch Familiarity with the beauty, wellness, or lifestyle industry Basic SQL for self-serve analysis What we offer Real ownership: you will be the first dedicated growth seat at a live product, and your work will move the top line directly Direct access to the founders, fast decisions, zero bureaucracy A modern toolkit backed by $300K+ in credits from PostHog, Datadog, Cloudflare, Intercom, and more Competitive compensation, with the possibility of stock options so your ownership goes beyond the job title A front-row seat in digitizing one of Turkey's largest offline industries glossgo is an equal opportunity employer. We welcome applicants of all backgrounds, identities, and experiences, and we are committed to building an inclusive team.