Brand Manager
Bel
For All, For Good, our company signature, reflects Bel’s commitment to a healthier and responsible food for all. This mission mobilizes 12,600 employees every day in over 30 countries to build a profitable and sustainable business model. Universal and positive, our brands
• The Laughing Cow®, Kiri®, Mini Babybel®, Boursin®
• are constantly reinventing themselves to offer healthier and responsible fruit and dairy snacks to all consumers. Do you want to join a company with strong brands that put consumers and responsibility at the heart of the decision-making process? Then Bel is made for you! Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Then come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project! #ForAllForGood Reporting to the Marketing Manager; Brand Manager will be responsible for the following, for their brand/categories for Türkiye and Export markets; Responsibilities
• Developing and executing local&global brand strategic planning
• Lead and execute annual marketing activity calender and deliver KPI’s
• Manage product marketing expenditure ensuring all budgets are managed efficiently through regular tracking, evaluating and reporting.
• Managing and leading relationships with ATL& BTL agencies
• Drive innovation/rennovation and other projects with local&global cross-functional teams
• Coordinate the implementation of activities with sales team
• Tracking local& global trends and scale new ideas with growth opportunities through Nielsen insights, consumer resarches and sales datas Qualifications
• University Graduate in Business Adm., Economics, Engineering or a related field
• Min. 7 years of experience in brand marketing
• Proven experience in brand building , strategy development and project management
• Familiar with business financials (P&L steering, portfolio management, basic knowledge of 3N and condition analysis)
• Deep knowledge of consumer panels and research
• Strong analytical and data driven mindset & synthesis skills,
• Good communication skills both written & oral, to able to work in an international environment.
• Team player
• Entrepreneurship oriented, Proactive, takes initiatives
• Fluent in English
• Experience in International markets is a plus. Thank you very much for your interest in the role. You are welcome to apply. We provide feedback to all candidates. Are you ready to join us? Build your success story at BEL Türkiye. Apply now!
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