AI UA Manager

About Univenn At Univenn, we're an AI-native startup studio building and scaling mobile apps used by millions of people around the world. You'll join our AI App Studio, where product, growth, creative, engineering, and data don't work in silos, they work as one team, moving fast, testing relentlessly, and obsessing over products that users love, use, and pay for. We've built the company around what actually works: ownership over bureaucracy, speed over process, and shipping over meetings. No layers slowing you down, no politics to navigate, just talented people building things that matter, fast. Who are we looking for? You'll own the UA function end-to-end: setting strategy across paid acquisition, creative direction, BI, experimentation, and monetization. You'll lead the Marketing Team, work hand-in-hand with our creative team to push ad concepts that actually convert, and partner with our Agentic AI Engineer to systemize the repeatable parts of the workflow into agents. You're joining early, which means you're not just executing a playbook, you're writing it. Real ownership over the function, a seat at the table, and the mandate to build performance marketing from the ground up and hands-on experience running UA at a B2C mobile app or game studio, managed real budgets, and led a team (or is ready to) that drove real downloads at scale. The ceiling is whatever you decide to set for yourself! How We Think About Growth Growth here isn't a marketing function bolted onto the product, it's a system running through the whole thing: acquisition, activation, retention, monetization. Your job is to find the friction and kill it, wherever it hides. Some days you're in ad accounts chasing CPI down. Some days you're in Amplitude hunting the drop-off nobody noticed. Some days you're writing creative briefs. Some days you're arguing over a single word in the onboarding copy because you know it's costing you a point of conversion. Whatever moves the number, that's the job. What You'll Own The acquisition engine. Plan and run paid campaigns across Meta, TikTok, Google, and beyond. Build the channel mix, manage budgets, hit ROAS targets, scale what works. The creative loop. Bring hypotheses to the Motion Artist and Growth Owner, brief variations, review performance, feed learnings into the next round. The data layer. Build dashboards that tell you and the team what's actually happening. Spot anomalies before anyone asks. The growth experiments. Funnel tests, paywall variants, pricing trials, retention plays. Design them, run them, ship the winners. AI-driven workflow. Automate your own reporting, research, and analysis. Spot where agents can replace manual steps and work with the AI Engineer to ship them. The unconventional moves. Performance marketing is the floor. Growth hacks, partnerships, referral loops, organic angles — anything that bends the curve. What You Need Hands-on UA experience. You've run paid campaigns at scale on Meta, TikTok, Apple Search Ads and Google. You know what a working CPI looks like and what's broken when it isn't. Data fluency. Amplitude, Adjust/AppsFlyer, RevenueCat, Firebase, ad dashboards — you read them without translation. Creative judgment. You look at a creative pipeline and call which hooks will work. You're often right. Funnel literacy. Onboarding, paywalls, pricing, retention — opinions backed by numbers or tests. AI-native by default. You don't just use AI to draft emails. You build workflows and automations that take work off your plate. Self-starter. You spot friction, write the hypothesis, propose the test. English fluency. Our team and apps run globally in English. Nice to Have Experience owning growth or UA for a B2C subscription app Photo, video, or AI-first consumer app experience Apps you've worked on crossed $1M ARR or 1M+ MAU Light scripting or no-code automation skills (Make.com, n8n, Python) ASO, web-to-app funnels, or pricing experiments This Role Is Not For You If You see growth as "running ads" You wait for briefs to start working You treat AI tools as optional Failure makes you slow down instead of iterate What You Get A real app to grow millions of users, real revenue from week one Budget you actually control A peer team moving at your speed Direct line to the founder İzmir HQ, hybrid preferred, remote possible for the right candidate