Founding Head of Growth & Marketing

Company Description Uçan Doktor is an early-stage, founder-led digital health company focused on making quality medical support accessible wherever it is needed. Our mission, Health Everywhere, is to remove the barriers between people and healthcare, using technology and service innovation to deliver care more flexibly. Operating from Istanbul and backed by a national R&D grant, we work with healthcare professionals and institutional partners to improve how individuals reach medical assistance. We value impact, reliability, and continuous improvement in patient and user experience, and we are building a serious commercial and clinical team for the long term. Role Description The Founding Head of Growth & Marketing will own how Uçan Doktor reaches its users and turns that reach into revenue. This is a founding-team seat: you will build the growth function from zero, set the strategy, and do the hands-on work yourself before you build a team around you. The primary focus is scalable consumer acquisition and subscription revenue, supported by partnership and institutional channels. Day to day, this means designing and running growth experiments, owning the full marketing funnel from acquisition through activation and retention, and optimizing the metrics that matter (CAC, conversion, churn, LTV). You will refine our messaging and positioning, establish the brand voice across digital and offline channels, and build the pipeline of partnerships that extend our reach. You will work directly with the founders and closely with product and operations, setting up the foundational marketing processes, selecting the tools and analytics stack, and turning early traction into a repeatable acquisition engine. As the company grows, you will hire and lead a small, high-impact growth team. This is a contract, hybrid role based in Istanbul, with the flexibility to work from home part of the time. Qualifications Demonstrated experience in growth marketing and growth hacking, with the ability to design, run, and scale experiments. Strong background in customer acquisition across paid, organic, and partnership channels. Proven skills in sales and business development, building and managing revenue-generating relationships. Ability to interpret data, manage KPIs, and use analytics tools to guide decision-making. Experience in early-stage or startup environments, ideally in healthcare, healthtech, or consumer subscription services. A builder's mindset: comfortable owning outcomes end to end with limited resources, and executing personally rather than only directing. Comfort working in a hybrid setup in Istanbul, collaborating cross-functionally and independently. Excellent written and verbal communication skills in English; Turkish fluency is highly beneficial. Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent practical experience. Preferred Experience growing a consumer subscription product and improving retention, not just acquisition. Track record building a brand and category presence from an early or unknown starting point. Familiarity with marketing in a regulated environment, and the judgment to communicate responsibly about health. Experience selling into or partnering with hospitals, clinics, or healthcare institutions. Prior experience as a first marketing hire or founding commercial team member. What We Offer A founding-team role with genuine ownership of the commercial side of the company. Meaningful equity, as the core of the compensation package at this stage. Direct work with the founders, a live product, and a funded roadmap. Full autonomy over strategy, channels, budget, and tooling within the growth function. The chance to build and lead the growth team as the company scales. A mission with real social impact: making quality healthcare accessible across Turkey.