Vice President of Strategic Marketing Communications

I. Role Overview Assume full responsibility for the planning and management of the company’s strategic marketing communications. Develop integrated marketing communication (IMC) strategies and annual communication plans aligned with the company’s brand positioning, market development goals, and customer engagement requirements. Oversee content dissemination, media relations, digital marketing, brand promotion, and key marketing initiatives to ensure consistency and effectiveness in all external communications. Enhance brand influence, market awareness, and the outcomes of marketing communications to support business growth and long-term brand building. II. Key Responsibilities Strategic Communication Planning: Formulate mid-to-long-term marketing communication strategies, annual objectives, and plans for key initiatives, ensuring that the communication direction remains aligned with the company’s overall business strategy. Integrated Marketing Communications (IMC): Coordinate communication channels—including advertising, public relations (PR), digital media, social platforms, and offline events—to establish a cohesive and synergistic marketing communication ecosystem. Brand Messaging Management: Standardize core corporate messaging, brand value propositions, and market communication narratives to ensure consistency across all channels and business units. Content Strategy Management: Develop the corporate content strategy and oversee the planning and publication of brand narratives, industry insights, product-related content, and marketing collateral. Media Relations Management: Build and maintain relationships with media outlets, industry organizations, and communication partners to expand the reach and impact of the company’s messaging. Marketing Campaign Coordination: Plan major brand-building campaigns, integrated marketing projects, and industry promotional activities; oversee execution quality and communication effectiveness. Digital Communication Management: Drive the coordinated operation of social media, digital advertising, online content, and new media channels to improve the efficiency of reaching target audiences. Communication Effectiveness Evaluation: Establish mechanisms for monitoring and analyzing communication data to assess brand exposure, audience engagement, content performance, and marketing conversion results. Public Sentiment and Reputation Management: Monitor market sentiment and shifts in brand reputation; develop contingency plans for communication risks and coordinate the response to significant public sentiment events. Team and Budget Management: Lead the strategic marketing communications team; manage communication budgets, resource allocation, and external service providers to maximize the return on investment (ROI) for communication efforts. III. Qualifications Bachelor’s degree or higher; a degree in marketing, journalism/communications, advertising, public relations, business administration, or a related field is preferred. Possesses over 20 years of management experience in marketing, brand communications, corporate public relations, or integrated marketing. Experienced in developing enterprise-level marketing and communications strategies, as well as managing large-scale integrated communications projects. Well-versed in brand communications, media relations, content marketing, digital communications, and marketing channels. Strong capabilities in communications planning, market insight, and brand messaging management. Proficient in communications data analysis, marketing effectiveness evaluation, and budget management. Excellent skills in cross-departmental coordination, business communication, and team leadership. Strong sense of crisis communication, strategic thinking, and business acumen.