Head of Commerce

About Afili / Ikigai Brands Afili / Ikigai Brands is a multi-brand beauty, personal care, fragrance and wellness company managing both its own brands and international brands represented in Türkiye. Our growing portfolio includes brands such as Pierre Cardin Parfums, Aqua di Polo, Nesti Dante, Frime and other local and international brands. We operate across national retail chains, online marketplaces, direct-to-consumer channels and selected international markets. Role Overview We are looking for a commercially driven and data-oriented Head of Commerce to lead our omnichannel sales organisation and accelerate profitable growth across online, offline and international channels. The role will own commercial performance, channel strategy and revenue delivery while building strong relationships with key customers and commercial partners. Key Responsibilities Own the company’s overall sales targets, revenue growth and commercial profitability. Develop and execute channel strategies across national retail chains, department stores, distributors and export markets. Lead commercial relationships and negotiations with key customers Manage annual customer plans, commercial terms, promotions, listings and joint business plans. Identify new customers, channels, markets and business development opportunities. Monitor sales, gross margin, stock, sell-in, sell-out and channel performance. Work closely with marketing, growth, planning, finance and operations teams to ensure strong commercial execution. Lead, develop and manage the commercial team. Prepare sales forecasts, budgets and regular performance reports for senior management. Qualifications Bachelor’s degree in, Economics, Engineering or a related field. Minimum 10 years of experience in sales, commercial management or business development. Strong experience in beauty, personal care, FMCG, retail or consumer products. Proven experience managing national retail chains, marketplaces or omnichannel sales. Strong commercial negotiation, financial analysis and P&L management skills. Data-driven mindset with the ability to turn insights into commercial actions. Strong leadership, communication and stakeholder management skills. Fluency in English. What We Are Looking For A hands-on commercial leader who combines strategic thinking with strong execution, takes ownership of results and can build scalable commercial structures in a fast-growing multi-brand organisation.