Growth Marketing Manager / Director

Who We Are? Ödeal is a fintech scaleup, founded in 2014 with the aim of simplifying and enhancing point of sale experiences for buyers and sellers alike. With over 125,000 merchants on board and a passionate team of 500+ employees , we're shaping the future of payments. Our Mission is driven by a simple yet profound goal: to boost sales and empower entrepreneurs with the most comprehensive financial solutions. Our Vision is to level the playing field for businesses of all sizes, fostering competitiveness and economic growth. Our Services include a mobile POS app seamless payments on the go, physical POS tailored systems for businesses and cash register POS modernizing traditional setups. At Ödeal, we are building an integrated payments and financial services platform that simplifies the financial life of SMEs. In this role, we are looking for a leader who will own a broad scope spanning portfolio, pricing, customer journey and card product management, and who will have a direct impact on the company’s core KPIs. Your Role: Reporting to the AGM of Marketing & Growth, the Marketing Manager / Director will take end-to-end ownership of the customer’s relationship with Ödeal. From portfolio and pricing to card products and CVM activities, this role carries direct responsibility for growth, gross profit, and customer retention targets across all customer-facing levers. We’re looking for a Growth Manager / Director. That will; Key Responsibilities Define and continuously optimize portfolio and pricing strategy, including the design of segment-based pricing models Design and execute campaigns focused on customer acquisition, activation, growth, and retention Own the end-to-end customer journey within Ödeal (from onboarding through retention) and continuously improve the customer experience Take direct ownership of the company’s core metrics growth, gross profit, and customer retention and define and execute the action plans required to move them Lead card product management: design the flows, features, and customer experience on the card, and own the product roadmap, lead collaboration with banking partner Build and run Customer Value Management (CVM) activities, including segmentation, personalization, and lifetime value (LTV) initiatives Design and manage the marketing automation infrastructure, campaign flows, and trigger-based communications Strategically manage customer communication channels (in-app, push, email, SMS) and ensure consistency across all touchpoints Coordinate cross-functional teams (product, data, technology, sales, operations) and ensure the internal structure works in alignment Build, develop, and scale the team; attract top talent, coach team members, and shape a high-performing organization Your Qualifications: 12+ years of experience in portfolio management, pricing, campaign management, CVM, marketing automation, customer journey, and card/product management — with proven leadership across these areas Experience/ eager to work in startup or scale-up organizations ; someone who enjoys working with continuous adjustments in priorities, problem solving and fast-moving processes A strong preference for end-to-end ownership ; comfortable diving deep into the details while maintaining a strategic perspective Proven experience and enthusiasm for building and managing teams ; either scaling an existing team or building one from the ground up Demonstrated success in portfolio management, pricing strategy, and P&L ownership Strong command of card products and customer flows on the card Deep experience in CVM, segmentation, campaign management Data-driven decision making; comfortable with BI tools, and A/B testing methodologies Strong cross-functional collaboration skills; able to lead through influence Prior experience in fintech or payments is not required candidates with strong expertise in the above areas and a willingness to quickly learn the fintech and payments space are welcome Enthusiastic about leveraging AI tools to make daily work easier, faster, and more efficient; eager to keep learning and adopting new AI capabilities What Awaits You? Be a part of our dynamic and innovative team. Share and see your ideas come to life in a collaborative environment. Fuel your curiosity in a learning-centric culture. Experience a workplace where you're at the heart of it all. What’s More? • Campus-Style Office: A campus-like workspace with PlayStation, table tennis, multiple meeting rooms, and cozy resting areas. • Culinary Delights: Open-buffet breakfast, sandwiches, afternoon tea with fruits and cookies to keep you energized. • Commute Perks: Additional compensation on top of your salary to support commuting expenses. • Convenient Meals: Meal ticket card for nutritious dining options. • Birthday Leave: Enjoy a paid day off on your birthday. • Healthcare Coverage: Comprehensive private health insurance for your peace of mind. Join Us on Our Journey: As we march forward into the future, we invite you to be a part of our story. Together, we can unlock the full potential of businesses, uplift communities, and create a world where financial services are a beacon of hope for every entrepreneur. Join us as we continue to revolutionize payments, one transaction at a time. At Ödeal, innovation meets inclusivity, and the result is a brighter, more prosperous tomorrow.