SEO/GEO Specialist

About Clinked Clinked is a SaaS platform providing secure, white-label client portals and collaboration tools for businesses. We’re looking for a results-driven SEO Specialist to grow our organic visibility, qualified traffic and conversions across both traditional and AI-powered search. Key Responsibilities Develop and execute Clinked’s SEO strategy across technical, on-page, off-page and AI search optimisation (AIO/GEO). Conduct keyword, competitor and search-intent research to identify high-value organic growth opportunities. Optimise product, industry, use-case, comparison and content pages for rankings, visibility and conversions. Manage technical SEO, including crawling, indexing, internal linking, redirects, structured data, site architecture and overall site health. Lead off-page SEO and authority-building initiatives, including high-quality link acquisition, digital PR opportunities, strategic partnerships, outreach and competitor backlink analysis. Monitor SEO and AI-search performance using GA4, Google Search Console, Ahrefs, Screaming Frog and related tools, turning insights into clear actions. Work closely with content, marketing and development teams to plan and implement SEO improvements. Stay up to date with algorithm changes, AI-driven search developments and emerging SEO opportunities. Essential Skills & Experience Proven SEO experience with measurable results in organic traffic, rankings and/or conversions. Strong knowledge of technical, on-page and off-page SEO. Proven understanding and practical experience with AI Search Optimisation (AIO/GEO) and emerging AI-driven search. Strong keyword research, competitor analysis and search-intent skills. Experience with GA4, Google Search Console, Ahrefs, Screaming Frog or similar platforms. Strong analytical skills and the ability to prioritise SEO opportunities based on commercial impact. Good understanding of sustainable authority building and high-quality link acquisition, rather than volume-led or manipulative tactics. Excellent teamwork and communication skills, with experience collaborating across marketing, content and development. Confident use of AI tools for research, analysis and SEO workflows. Nice to Have Hands-on Webflow experience. Previous experience in B2B SaaS. Experience with bottom-of-funnel SEO, including product, comparison, alternative, industry and use-case pages. Knowledge of HTML, CSS, JavaScript and structured data/schema. Experience with digital PR, strategic partnerships and sustainable authority/link acquisition. Familiarity with HubSpot, Looker Studio or other CRM and reporting platforms. Experience optimising content for industries where trust, security and compliance are important. What Success Looks Like Success in this role means: Increasing visibility for commercially valuable search terms. Growing qualified organic traffic, leads and conversions. Improving Clinked’s visibility across AI-driven search experiences. Strengthening domain and brand authority through high-quality off-page activity. Improving the performance of key product, industry, use-case and comparison pages. Maintaining a technically healthy, search-friendly website. Benefits Competitive salary based on experience. Hybrid and flexible working environment. Professional development and career growth opportunities. The opportunity to shape SEO and AI-search strategy within a growing SaaS company. If you enjoy combining SEO strategy with hands-on execution and want to make a measurable impact on a growing SaaS business, we’d love to hear from you. Please apply with your CV and examples of SEO results or case studies demonstrating measurable impact.