Digital Marketing & Communications Specialist

Digital Marketing & Communications Specialist We are looking for a Digital Marketing & Communications Specialist to manage the digital presence, social media planning, performance marketing, e-commerce communication, influencer collaborations, event communication and agency coordination processes of our consumer electronics brands. This is a multi-functional role for someone who can strengthen the visibility of multiple brands across digital platforms, develop creative campaign ideas, follow performance metrics closely, and coordinate smoothly with advertising, PR, event and content production partners. Key Responsibilities: Plan and manage the social media communication of our brands across relevant platforms Create and follow social media content calendars for product launches, campaigns, announcements and seasonal communication periods Plan, launch, monitor and optimize digital advertising campaigns on platforms such as Meta, Google, TikTok, YouTube and other relevant digital channels Manage traffic, conversion, campaign and sales-oriented advertising activities for our owned e-commerce platform Plan and follow digital advertising and social media projects for customers, business partners and sales channels Develop digital communication plans for product launches, seasonal campaigns, special days, brand announcements and promotional periods Plan the social media and digital communication side of events, fairs, dealer meetings, product launches and similar organizations Manage influencer and content creator collaborations, including research, communication, briefing, offer follow-up, content approval and performance tracking Coordinate with advertising agencies, PR agencies, event agencies, media buying partners and content production partners Work closely with graphic design, video, content and marketing teams to ensure campaign materials are prepared on time and in line with brand guidelines Prepare creative briefs, ad copy, social media content ideas, campaign messages and short-form video concepts Ensure efficient use of advertising budgets and provide performance analysis with actionable recommendations Improve campaign performance through A/B testing of creatives, audiences, ad copy and media placements Prepare regular performance reports and interpret social media, advertising, website and e-commerce data Follow competitor communication, digital trends, platform updates and consumer behavior to develop relevant recommendations for the brands Manage integrated digital communication processes in line with brand identity, campaign objectives and commercial priorities Qualifications: Minimum 4 years of experience in digital marketing, social media, brand communication or performance marketing; preferably 3+ years in a similar multi-functional role Strong knowledge of Meta Ads Manager, Business Suite, Google Ads and key digital advertising platforms Experience in social media planning, content calendar management and community management Good understanding of performance marketing metrics such as ROAS, CPA, CPC, CTR, CPM and conversion rate Experience in e-commerce advertising, campaign communication and sales-oriented digital marketing activities Experience in influencer communication, content creator collaborations or agency coordination Ability to prepare creative briefs, ad copy and campaign messages Strong analytical thinking skills, with the ability to make decisions based on data Strong reporting discipline and ability to turn performance data into clear action points Ability to coordinate multiple brands, projects, agencies and stakeholders at the same time Strong time management skills, attention to detail, result-oriented mindset and team spirit Preferably experienced in consumer electronics, technology, small domestic appliances, personal care, retail or e-commerce sectors Basic knowledge of design tools such as Canva or Photoshop is preferred Fluent English is required Nice to Have: Experience with GA4, Google Tag Manager, Looker Studio or similar reporting tools Ability to develop content strategies for short-form video platforms such as TikTok, YouTube Shorts and Reels Experience in marketplace, retail media or customer co-campaign processes Experience in digital communication planning for events, launches, fairs or PR activities Ability to use AI tools effectively for content ideas, ad copy, visual briefs, campaign concepts and reporting processes Portfolio / Previous Work Examples: Please share examples of social media accounts, digital advertising campaigns, content plans, influencer collaborations, event communication projects or performance reports you have managed, where possible. Important Notes: This position is planned as an office-based role only. During the recruitment process, there will be an assignment to evaluate your skills in digital advertising, social media planning, campaign structuring and agency / influencer coordination. During the interview process, you will be expected to share real examples of previous campaigns you managed, including the platforms they were published on, the campaign context and, where possible, performance results.